While review scores and perceived game quality are frequently used to help forecast game sales, they are often very unreliable and too many games defy rules that regression and other quantitative analyses would dictate. The one true forecaster of game sales that has no historically good measure is accessibility.

Accessibility is the likelihood of a consumer enjoying a game. This means that a game must penetrate all the layers of consumer and market activities that keep a game from being purchased and enjoyed. Games with higher accessibility sell more than games with lower accessibility. While this definition is simple on the surface, it is highly complex metric composed of many qualitative, technological and creative factors both internal and external to the game itself that vary by genre, platform, brand and even release window. In other words:

Assessing a game's accessibility is both an art and science.

Strategic Game Consulting can help you find your game's true accessibility factors and create a plan to maximize them with an SGC Accessibility Assessment.

Here's what you can expect from the typical SGC Accessibility Assessment:

Producing results in the games industry can be particularly challenging given the nature of developing experiential products. Competing pressures from creative, technical and business stakeholders often lead to diverging perspectives that can impede progress and delay or reduce results. Finding and maintaining authentic alignment is the key to producing meaningful results.

To help individuals and teams deliver their best, SGC offers customized alignment solutions including:

Executive Coaching
SGC provides executive coaching designed to help professionals find balance, feel greater satisfaction and produce the results they want by:

SGC provides focus, energy provocative inquiry to every coaching interaction so that clients gain insight into how their attitudes and actions shape their results. Clients’ development and goals are at the heart of SGC's coaching practice.